This campaign continues Foundation efforts on promotion of safe behavior model among youth. The spot "Who do you sleep with?" was created by advertising agency Provid/BBDO by the request of Elena Pinchuk ANTIAIDS Foundation and shot by production studio "Pack Shot Boy" (director Christian Lyngbye – Denmark, operator Nico Hovingh – Netherlands).
In 2006 Baltic Sea Advertising Festival Golden Hammer was conducted for the seventh time. On September, 21-22 in Jurmala, 961 entries from 16 countries met in a rough competition for the prize in 9 categories.
Two types of jury worked on the festival (Media and Creative). In opinion of organizers and participants – it was the strictest jury for the all history of Golden Hammer. By the end only 21 of possible 70 short-listed entries got the gold. Nevertheless, on the whole, Ukraine performed better than last year. Ukrainian advertisers brought home eight "medals" – one golden and seven silver ones. Not only quality of their works has been improved but the number of works has grown as well: in 2006 Ukraine applied with 152 entries comparing to 64 in 2005.
For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation on e-mail: P.Piminov@antiaids.org. Contact phone number: +38 (044) 490 4805.