29 November, 2012 18:21

The best TV show of Ukraine will be devoted to the World AIDS Day

December 1st of 2012 will be marked by the World AIDS Day on TV-channel STB. On this day, the best TV time will be devoted to the AIDS topic during the live broadcast of "X-Factor" – the TV show with the best rating in the country. Elton John and Queen’ memorable concert that took place on June 30 in Kiev on Maidan Nezalezhnosti, the day before the final of Euro 2012, will be broadcasted after the show.
The best TV show of Ukraine will be devoted to the World AIDS Day / Elena Pinchuk Foundation

Participants of the show will open it together by a performance of one of the most famous songs of the legendary band Queen, which will determine the theme and the mood of the program. But the main event of the evening will be a an unexpected performance prepared for the audience by a new judge of "X-Factor" Irina Dubtsova and the winner of the second season Victor Romanchenko, who performed with the Queen iconic song We will rock you on June 30th on the Maidan Nezalezhnosti!

Even before the June concert STB announced that Irina Dubtsova would write a song that would be dedicated to the fight against AIDS. The premiere of the song "Live!" will be broadcasted live on "X-Factor" in the evening of December 1st, on the World AIDS Day. Song performed by Irina Dubtsova and Victor Romanchenko will recall millions of people that their lives are precious. This will be a shrill song about love and hope, about future in which we can protect ourselves and our families from AIDS.

HIV/AIDS in Ukraine

During 10 months of 2012 – 17 132 new cases of HIV infection were registered (including 3,344 children under 14 years) in Ukraine. This number translates in 56 new HIV diagnoses every day.

Mykolayiv, Dnipropetrovsk, Odessa, Donetsk and Sevastopol remain the most affected by the HIV/AIDS regions in Ukraine.

219 919 new cases of HIV-infection (36 099 of them are children) were officially registered in Ukraine commencing from 1987; 27 830 people died from AIDS, among them 321 child.

Nowadays Ukrainians are getting HIV through unprotected sex more often compare to 2008. In 2005 33% of all infected contracted HIV through sexual contacts, in 2010-2011 the number jumped to 45%.

Ukraine keeps its leadership in Europe when it comes to new cases of HIV and according to UNAIDS, more than 1% of the Ukrainian population lives with HIV. Only half knows of their diagnosis.

Each year, the number of HIV-positive people in Ukraine was increasing, but since 2005 new cases of HIV (acceleration of the epidemic) have been steadily decreasing every year: in 2005 compared with 2004 - plus 15.6%, in 2011 compared with 2010– plus 3.4%.

For the first ten months of 2012, number of new HIV cases is less compare to the same period of 2011.

Dossier

Legendary musicians Elton John, the band Queen with Adam Lambert performed on the main square of Ukraine on June 30th, 2012. The concert was organized by Elena Pinchuk ANTIAIDS Foundation and dedicated to the fight against AIDS, more than 150 thousand people gathered in the official fan zone of Euro 2012. According to estimates of the city authorities more than 250,000 people came to Khreschatyk and adjacent streets. This concert was watched by 17 million Ukrainians during 5 hours of live television broadcast on the air of three national television channels!

The brightest social and cultural event of Euro 2012 that was held the day before the final of championship, live broadcast was provided by TV-channels STB, Ukraine and the First National Channel, as well as radio station Radio ROKS Ukraine.

This concert continues the tradition of stellar events of 2007 and 2008, when on the Independence Square in Kiev and the Liberty Square in Kharkov, Elton John and Queen asked Ukrainians to live and protect themselves from AIDS during the live broadcast. These concerts have changed our country and influenced the behavior of many young people.

The main purpose of the concert was to remind young people about the dangers of HIV/AIDS and how to protect themselves from HIV infection. That evening 150 volunteers distributed on the square 60,000 condoms and 25,000 bracelets with a telephone of hotline for HIV/AIDS and address of the site safeconnection.org. These bracelets have been designed and developed in collaboration with the UN Children's Fund (UNICEF). Point of rapid HIV testing worked at the Independence Square where test was taken by 96 persons. The result of one test was positive.

A unique for Ukraine Twitter project was one of the most striking innovations of the evening and helped to reach more young people. During the concert, youth had the opportunity to make twits about the concert and the problem of AIDS. All twits were broadcasted in real-time on the TV-screens and on the big screen in the fan zone. This project collected 11 thousands of twits only for 5 hours! Twitter was used for the first time in Ukrainian history as a tool in the fight against AIDS.

Musicians who will take part in the concert have already come to our country with a charitable mission in order to help Ukraine in the fight against AIDS and to protect millions of people from HIV/AIDS. Collaboration of famous artists with Elena Pinchuk ANTIAIDS Foundation has a long-lasting history.

Elton John AIDS Foundation and Elena Pinchuk ANTIAIDS Foundation began joint work after Sir Elton John's concert in Kiev in 2007, which was aimed to help HIV-positive children. Elena Pinchuk ANTIAIDS Foundation allocated a grant of 2.5 million dollars for a five-year project "Children +".

A new initiative was presented to the public by two foundations in 2011. It was a joint charity project on HIV/AIDS prevention that was aimed at homeless girls and young women who live and work in the street. Elena Pinchuk ANTIAIDS Foundation provided grant of $ 450,000 dollars for a project.

A new building for HIV-positive children in the Zelenogaysky orphanage (Kharkiv) was one of the charity results of the Queen + Paul Rodgers concert that took place in Kharkov on the Liberty Square. The building was repaired by using funds that were collected at the concert by Elena Pinchuk ANTIAIDS Foundation.

Due to non-stop campaigns of the Foundation in media, participation of world-stars and projects that help people living with HIV/AIDS, which are implemented by partner organizations. Ukraine has managed to reduce the rate of new HIV cases in five times during last five years.

STB is a national TV channel. It was founded in 1997. Vladimir Borodyansky has been the head of the channel since 2004. Technical penetration is 98.0% of the territory of Ukraine (cities 50 thousand +). Daily average audience share by 18-54 years in cities with a population of 50 thousand + up to September 2012 was 13.49%, the 14-49 audience – 13,52% (according to GFK Ukraine). STB with ICTV, «New Channel", M1, M2, and QTV is a member of StarLightMedia. The main shows of the autumn season on STB are "X Factor", "Everybody Dance", "Weighted and Happy", "MasterChef," "Lie Detector", "The Battle of psychics", "Cube".

The ANTIAIDS Foundation (www.antiaids.org) was founded by Elena Pinchuk in 2003 and is the first and the only privately funded anti-AIDS charity in Ukraine. The foundation aims to operate on all levels - from national projects to direct support to individuals affected by the HIV epidemic. The Foundation is known for implementing innovative and interactive projects using web-technologies. Over the nine years of its work foundation deals with HIV/AIDS prevention and assistance people living with HIV/AIDS. The Foundation strives to work at all levels, from national projects to direct help for people affected by the AIDS epidemic. The Foundation also regularly provides assistance to orphanages, where HIV-positive children live, and hospitals. The Foundation initiated mobile clinics to help HIV-positive children living in remote regions of Ukraine. Elena Pinchuk ANTIAIDS Foundation develops and implements social preventive and educational programs aimed at young people. Among them are the projects for homeless girls and young women who are vulnerable to the HIV infection (jointly with Elton John AIDS Foundation). Foundation also implements innovative interactive projects using web-technologies: social service maps.in.ua with Google, online auction "Stars for sale" with Korrespondent.net, Fashion AID, the joint project with the Coca-Cola Foundation – Safe Connection.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 67 466 8736, P.Piminov@antiaids.org.

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