31 March, 2017 12:53

"Safe driving" for safe sex: season 2017

The "Safe Driving" pilots team, in partnership with the Safe Connections project and Contex brand of condoms, opened the season of 2017. The racers took part in the stage of the Ukrainian Mountain Racing Championship, that was held in Truskavets. That was the start of a project aimed at promoting safe behavior for everybody who enjoy active and even extreme lifestyle. People who choose safe sex and safe driving are united by the safety rules. They are relevant for all those who practice risky behaviors. Reliable tires and a sense of ultimate happiness are combined in the safe sex and safe driving.
"Safe driving" for safe sex: season 2017 / Elena Pinchuk Foundation

The project goes against the tradition of talking about useful and right things boringly and monotonously. Any story about how to protect yourself and what can happen as a result of a carefree attitude towards safety issues is well received only if it is told in a fascinating and visual manner. This is what the project "Safe Driving" is all about. Exciting bits with a crew, that made safe driving their life goal regularly appear in a special section of the "Morning in the Big City" show on the ICTV channel. This helps covering young sexually active audience; whose protection is of a primarily interest to the initiators of the project. In addition, videos created specifically for this audience are posted on Elena Pinchuk ANTIAIDS Foundation YouTube channel.

In the team’s plans, which has already won numerous awards in the Ukrainian motorsport, is participation in the ring and mountain racing championships of Ukraine. An obligatory part of every competition will be pilots’ interviews and comments about safe behavior and safe sex as a way to protect themselves from AIDS and other sexually transmitted infections.

The cooperation of athletes with the ANTIAIDS Foundation continues to the season of 2017. It began in 2016 as a part of the Miles of Grace project. The fight to win in the Ukrainian motorsport championships, special events and photo shoots for the Safe Connection and Fashion AID projects, social networks campaigns, interviews to various TV channels and publications – this is what the "Safe Driving" team is committed to do for safe sex sake.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, P.Piminov@antiaids.org.

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