Alex Khoziainov, head of the project Reactor: "Clubbing youth is one of the most active audience and heavily exposed to risk. Since Reactor project is working with these people and for these people, we know what kind of lifestyle "clubbers" have. By this campaign we want to say that the pleasure have to be protected. We are honored to organize such a widespread event with Elena Pinchuk ANTIAIDS Foundation on World AIDS Day. About 50 clubs have responded to our call and on December 1st, they will have parties with the slogan "Safe Connection". Free condoms and information about safe sex – this is the agenda".
With this project, Elena Pinchuk ANTIAIDS Foundation continues its cooperation with clubs, which started years ago with well known campaign Best Sex: It's simple. Use a condom. This series of posters had very bright, but short club life, being on the wall for up to 30 minutes, they ended up in bags of visitors to keep reminding them about safe sex from the walls of student hostels and apartments.
HIV/AIDS in Ukraine
There were 17 132 new cases of HIV infection (of whom 3 344 children under 14 years) during 10 months of 2012 in Ukraine. This means that every day in 2012, 56 Ukrainians had HIV diagnosis.
The most affected by the HIV/AIDS regions remain Mykolayiv, Dnipropetrovsk, Odessa, Donetsk and Sevastopol.
In total 219 919 new cases of HIV-infection (36 099 of them are children) were officially registered in Ukraine starting from 1987. From 1987 to October 2012 27 830 people died from the AIDS epidemic, among them 321 child.
Nowadays Ukrainians are getting HIV through unprotected sex more often compare to 2008. If in 2005 33% of all infected contracted HIV through sexual contacts, in 2010-2011 the number jumped to 45%.
Ukraine keeps its leadership in Europe when it comes to new cases of HIV. According to the UNAIDS experts, more than 1% of the Ukrainian population lives with HIV. And only half knows of their diagnosis.
Each year, the number of HIV-positive people in Ukraine grew, but since 2005 new HIV cases (acceleration of the epidemic) are decreasing every year: in 2005 compared with 2004 – plus 15.6%, in 2011 compared with 2010 - plus 3.4%.
Reactor is a digital platform for all members of the club industry, which includes www.reactor.ua – professional community of DJ-s and sound producers; www.reparty.com.ua – tool for owners and the Art Directors of the clubs; www.clubsreport.com – brand marketing tools for working with club audiences.
The ANTIAIDS Foundation (www.antiaids.org) was founded by Elena Pinchuk in 2003 and is the first and the only privately funded anti-AIDS charity in Ukraine. The foundation aims to operate on all levels – from national projects to direct support to individuals affected by the HIV epidemic. The Foundation is known for implementing innovative and interactive projects using web-technologies. Over the nine years of its work foundation deals with HIV/AIDS prevention and helping people living with HIV/AIDS. The Foundation strives to work at all levels, from national projects to direct help for people affected by the AIDS epidemic. The Foundation also regularly provides assistance to orphanages, where HIV-positive children live, and hospitals. Elena Pinchuk ANTIAIDS Foundation develops and implements social preventive and educational programs aimed at young people. Among them are the projects for homeless girls and young women who are vulnerable to the HIV infection (jointly with Elton John AIDS Foundation). Foundation also implements innovative interactive projects using web-technologies: social service maps.in.ua with Google, online auction "Stars for sale" with Korrespondent.net, Fashion AID, the joint project with the Coca-Cola Foundation – Safe Connection.
For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 67 466 8736, P.Piminov@antiaids.org.