16 June, 2007 16:35

Charitable Elton John concert on Maidan Nezalejnosti

On June, 16 in the context of the informative and educational program “On The Edge” the world-famous composer and singer Sir Elton John gave the free charitable concert organized by ANTIAIDS Foundation. It took place on Maidan Nezalejnosti and broadcasted live on the “New Channel”. There was TV marathon on the channel before the concert. Ukrainian celebrities took part in it and demonstrated their active social position in the fight against AIDS. “New Channel” with Elena Pinchuk ANTIAIDS Foundation and Elton John AIDS Foundation assistance told to the TV audience about HIV/AIDS threat and its terrible consequences through the movie-stories of HIV-positive people and films devoted to the HIV/AIDS epidemic spreading in Ukraine.
Charitable Elton John concert on Maidan Nezalejnosti / Elena Pinchuk Foundation

“I am delighted to announce that on Saturday 16th June 2007 I will be playing to the citizens of Kiev at a free AIDS awareness concert in one of the city's most beautiful squares.

My Foundation has funded twenty-three HIV/AIDS related projects in Ukraine over the last six years totaling over $2.6 million. This concert will enable us to fund future projects for around the same amount. No one envisaged, back in the early '90s, that Eastern Europe would fall prey to such a devastating disease. It is estimated that, by 2014, there will be over one hundred thousand infected children alone of which forty two thousand will be orphaned; there is so much to be done if we are to control the relentless spread of this terrible disease.

Without the close friendship and collaboration of my two very good friends, Elena and Victor Pinchuk and their Foundations, this concert, and our future partnership, would not be possible. I would like to dedicate the concert to them and to the many Ukrainians with HIV/AIDS that they have supported”, - Elton John said.

“The Elton John concert will attract attention of society to HIV/AIDS problem in our country, - Elena Franchuk, the founder of the ANTIAIDS foundation, said. – Today it is not enough to inform about disease and ways of transmission. Today our target is to change the patterns of behavior, to teach the whole country how to live in the epoch of the AIDS epidemic”.

At the end of May the ANTIAIDS Foundation launched the new program “On The Edge”. In the context of this program Elena Franchuk and the Elton John AIDS Foundation united efforts to improve the lives of children involved in the epidemic. ANTIAIDS Foundation pledged a $2,5 million grant for 5 year program. 40 000 children will become full orphans and up to 169 thousand children will lose one of their parents due to AIDS epidemic by 2014. Most of these children will inherit HIV status from their parents. Today in Ukraine 10% of 2, 5 thousand children born by HIV-positive mothers are infected. At the same time in France only 1-2 children per year are infected in such way.

“The majority of people know about AIDS, but they don’t think it could ever be there problem, - Elena Franchuk said during the presentation of the new program “On The Edge”. – That’s why they behave as if they are below the threat. But AIDS is not a distant problem any more. It’s not a problem of risk groups as it used to be. There is no more somebody’s problem, it’s everybody’s problem from now on. It’s not true anymore to think of HIV as a disease of the most at-risk population. We should think of HIV as our disease that affects ourselves, our relatives, our friends and our neighbors. We’re all on the edge”.

TV marathon "On The Edge!" before the concert

“New Channel” audience drew great attention to the TV marathon and the concert – during the broadcast the audience share run up to 20%. That was the record for the channel.  It means as the curtain fell the amount of TV viewers run up to 4 millions. That day over 200 000 people came out to see TV marathon and the great show on Maidan Nezalejnosti.

Before and during the concert 220 volunteers, mainly students, disseminated 60 thousands flayers about HIV/AIDS, 150 thousands flayers with the information about testing and counseling centers, provided by Kiev AIDS Center, and 49 thousands condoms, provided by TM DUREX.  Along with volunteers number of Ukrainian celebrities agreed to participate in condoms distribution.

Informative and educational program “On The Edge!” was launched in Ukraine on the national TV channels in May, 2007. This campaign is an attempt to say to every Ukrainian that he is able to stop the epidemic taking care of their safety and protection.   

In the nearest future the new team-work of Elena Pinchuk ANTIAIDS Foundation and Elton John AIDS Foundation will be launched. ANTIAIDS Foundation pledged a $2, 5 million grant for this project. The program is aimed to the help for Ukrainian HIV-positive children, and orphans first of all.

Elton John and his Foundation

Established by Sir Elton John in 1992, the Elton John AIDS Foundation (EJAF) is one of the world’s leading nonprofit organizations supporting innovative HIV/AIDS prevention education programs and direct care and support services to people living with HIV/AIDS. Since its founding, EJAF has raised over $125 million to support worthy programs in 55 countries around the globe. EJAF supports its work through proceeds from special events, cause-related marketing projects, and voluntary contributions from individuals, corporations, and foundations.

EJAF reviews and awards grants to worthy projects worldwide and also participates in a partnership with the National AIDS Fund (NAF) to provide challenge grants to NAF member community organizations domestically that must be matched two to one as an incentive to leverage additional local support for their work from other sources.

EJAF focuses on supporting community-based prevention education programs, harm reduction programs, and direct services to persons living with HIV/AIDS, especially populations with special needs. These efforts include HIV/AIDS-related physical and mental health services, HIV testing and counseling, street outreach and education, food distribution, assisted living services, social service coordination, and community volunteer recruitment and support.

In 2005, the U.S. reached a new milestone in the HIV/AIDS epidemic – the number of Americans living with this disease topped 1 million. Worldwide last year, over 3.1 million people died from AIDS; over 570,000 of them were under the age of 15 – that’s one child dying every minute. Clearly, current public and private sector prevention responses are inadequate to stop new HIV infections. More importantly, studies show that the epidemic is being driven by several key factors in core populations, which, if properly addressed, could significantly slow the spread of the disease. We need realistic, science-based approaches to HIV prevention, and we need them now.

Last year, EJAF conducted a strategic review of its grant-making programs and the status of the AIDS epidemic domestically and internationally. Armed with this data, EJAF is leading the way with new funding initiatives targeting HIV prevention in poor communities of the Southern U.S. and the Caribbean, among young people, among gay black men, among injection drug users, and among people newly released from prison. Because of EJAF’s strong history and reputation as an HIV prevention grant-maker, the Foundation is uniquely able to leverage additional funding for the programs and organizations EJAF supports through its challenge-grant partnership with NAF.

Reginald Kenneth Dwight, 25 March 1947, Pinner, Middlesex, England. At the age of four, the young Dwight started taking piano lessons. This launched a talent that via the Royal Academy Of Music led him to become the most successful rock pianist in the world, one of the richest men in Britain and one of the world's greatest rock stars.

Dwight formed his first band Bluesology in the early 60s and turned professional in 1965 when they secured enough work backing touring American soul artists. Long John Baldry joined the band in 1966, which included Elton Dean on saxophone and Caleb Quaye on lead guitar. As the forceful Baldry became the leader, John became disillusioned with being a pub pianist and began to explore the possibilities of a music publishing contract. Following a meeting set up by Ray Williams of Liberty Records at Dick James Music, the shy Dwight first met Bernie Taupin, then an unknown writer from Lincolnshire. 

Realizing they had uncannily similar musical tastes they began to communicate by post only, and their first composition "Scarecrow" was completed. This undistinguished song was the first to bear the John/Taupin moniker; John had only recently adopted this name, having dispensed with Reg Dwight in favour of the more saleable title borrowed from the first names of his former colleagues Dean and Baldry.

In 1968 John and Taupin were signed by Dick James, formerly of Northern Songs, to be staff writers for his new company DJM Records at a salary of £10 per week. The songs were slow to take off, although Roger Cook released their "Skyline Pigeon" and Lulu sang "I've Been Loving You Too Long" as a potential entry for the Eurovision Song Contest. One hopes that John was not too depressed when he found that "Boom-Bang-A-Bang" was the song chosen in its place. While the critics liked his own single releases, none were selling. Only "Lady Samantha" came near to breaking the chart, which is all the more perplexing as it was an excellent, commercial-sounding record. In June 1969 Empty Sky was released, and John was still ignored, although the reviews were reasonably favourable. During the next few months he played on sessions with the Hollies (notably the piano on "He Ain't Heavy, He's My Brother") and made budget recordings for cover versions released in supermarkets.

Finally, his agonizingly long wait for recognition came the following year when Gus Dudgeon produced the outstanding Elton John. Among the tracks were "Border Song" and the classic "Your Song". The latter provided Elton John's first UK hit, reaching number 2, and announced the emergence of a major talent. The momentum was maintained with Tumbleweed Connection but the following soundtrack, Friends and the live 17-11-70 were major disappointments to his fans. These were minor setbacks, as over the next few years Elton John became a superstar. His concerts in America were legendary as he donned ridiculous outfits and outrageous spectacles. At one stage between 1972 and 1975 he had seven consecutive number 1 albums, variously spawning memorable hits including "Rocket Man", "Daniel", "Saturday Night's Alright For Fighting", "Goodbye Yellow Brick Road", "Candle In The Wind" and the powerful would-be suicide note, "Someone Saved My Life Tonight".

He was partly responsible for bringing John Lennon and Yoko Ono back together again in 1975, following the Madison Square Garden concert on 28 November 1974, and became Sean Lennon's godfather. In 1976 he topped the UK charts with a joyous duet with Kiki Dee, "Don't Go Breaking My Heart", and released further two million-selling albums, Here And There and Blue Moves. The phenomenal pattern continued as John courted most of the rock cognoscenti. Magazine articles peeking into his luxury home revealed an astonishing wardrobe, and a record collection so huge that he would never be able to listen to all of it. In 1977 John declared that he was retiring from music, and in 1979 Taupin moved to Los Angeles as the John/Taupin partnership went into abeyance. John started writing with pianist and bandleader Tony Osborne's son, Gary. The partnership produced few outstanding songs, however. The most memorable during that time was the solo instrumental "Song For Guy", a beautiful tribute to a Rocket Records motorcycle messenger killed in a road accident.

Elton John then entered an uncomfortable phase in his life; he remained one of pop's most newsworthy figures, openly admitting his bisexuality and personal insecurities about his weight and baldness. It was this vulnerability that made him such a popular personality. His consumerism even extended to rescuing his favourite football team, Watford. He purchased the club and invested money in it, and under his patronage their fortunes changed positively. His albums and sales during the early 80s were patchy, and only when he started working exclusively with Taupin again did his record sales pick up. The first renaissance album was Too Low For Zero in 1983, which scaled the charts along with the triumphant single "I'm Still Standing'. John ended the year in much better shape and married Renate Blauel the following February. During 1985 he appeared at Wham!"s farewell concert, and the following month he performed at the historic Live Aid concert, giving a particularly strong performance as one of rock's elder statesmen. He completed the year with another massive album, Ice On Fire. In January 1986 he and Taupin contested a lengthy court case for back royalties against DJM. However, the costs of the litigation were prohibitive and the victory at best pyrrhic. Towards the end of that year John collapsed onstage in Australia and entered an Australian hospital for throat surgery in January.

During this time the UK gutter press were having a field day, speculating on John's possible throat cancer and his rocky marriage. The press had their pound of flesh when it was announced that Renate and John had separated. In 1988 he released the excellent Reg Strikes Back and the fast-tempo boogie, "I Don't Wanna Go On With You Like That". Meanwhile, The Sun newspaper made serious allegations against the singer, which prompted a libel suit. Considering the upheavals in his personal life and regular sniping by the press John sounded in amazingly good form and was performing with the energy of his early 70s extravaganzas. In September, almost as if he were closing a chapter of his life, Elton auctioned at Sotheby's 2000 items of his personal memorabilia including his boa feathers, "Pinball Wizard" boots and hundreds of pairs of spectacles. In December 1988, John accepted a settlement (reputedly £1 million, although never confirmed) from The Sun, thus forestalling one of the most bitter legal disputes in pop history. He appeared a sober figure, now divorced, and concentrated on music, recording two more strong albums (Sleeping With The Past and The One).

In April 1991 the Sunday Times announced that John had entered the list of the top 200 wealthiest people in Britain. He added a further £300,000 to his account when he yet again took on the UK press and won, this time the Sunday Mirror, for an alleged incident with regard to bulimia. In 1993 an array of guest musicians appeared on John's Duets, including Bonnie Raitt, Paul Young, k.d. lang, Little Richard and George Michael. Five new songs by the artist (written with Tim Rice) graced the soundtrack to 1994's Disney blockbuster, The Lion King, the accompanying album reaching number 1 in the US charts. In 1995 John confronted the media and gave a series of brave and extremely frank confessional interviews with regard to his past. He confessed to sex, drugs, food and rock 'n' roll. Throughout the revelations he maintained a sense of humour and it paid him well. By confessing, his public seemed to warm further to him. He rewarded his fans with one of his best albums, Made In England, which scaled the charts throughout the world.

His career scaled new heights in September 1997 when, following the tragic death of his friend Diana, Princess Of Wales, he was asked by her family to sing at the funeral. This emotional moment was seen by an estimated 2 billion people. John's faultless performance in Westminster Abbey of a rewritten "Candle In The Wind" was entirely appropriate. Subsequently released as a charity record, it rapidly became the biggest-selling single of all time, overtaking Bing Crosby's "White Christmas". Buoyed by the publicity, John's 1997 album, The Big Picture, was another commercial success, and at the end of the year he was awarded a knighthood by Queen Elizabeth II.

In 1999, John duetted with American country star LeAnn Rimes on "Written In The Stars", a UK number 10 single in March. The single was taken from an ambitious stage adaptation of Aida by John and Tim Rice, which was rather clumsily retitled Elaborate Lives: The Legend Of Aida. The two men teamed up again the following year, with composer Hans Zimmer, to create the soundtrack to DreamWorks animated adventure, The Road To El Dorado. His first studio album of the new millennium, Songs From The West Coast, was hailed as a return to the standards set by his classic early 70s material.

With or without his now substantial wealth Elton John has kept the friendship and admiration of his friends and peers. He remains an outstanding songwriter and an underrated pianist, and together with the Beatles and Rolling Stones is Britain's most successful artist. He has ridden out all intrusions into his private life from the media with considerable dignity and has maintained enormous popularity. Above all he is still able to mock himself in down-to-earth fashion, aware of all his eccentricities.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Franchuk ANTIAIDS Foundation on e-mail: P.Piminov@antiaids.orgContact phone number: +38 (044) 490 4805.

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Elton John AIDS Foundation | Фонд Елены Пинчук «АНТИСПИД» | Новый канал
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