- "This campaign created by the Saatchi&Saatchi Ukraine for Elena Pinchuk ANTIAIDS Foundation."
- "Putting on a condom is easier than reading this line."
Inna Gertsberg, Creative Director;
Mykola Maliy, Art Director.
- Media: А2 posters to distribute through public organizations network.
- Target audience: youth aging from 14 to 23.
- Geography: Kiev, Dnepropetrovsk, Donetsk, Luhansk, Odessa, Simseropol, Kherson, Zhytomyr, Rovno, Lvov, Uzhgorod, Chernovtsy, Khmelnitskiy.
For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, P.Piminov@antiaids.org.Photogallery