4 October, 2006 18:25

ANTIAIDS Foundation social spot has covered Golden Hammer with silver

On the advertising festival Golden hammer agency Provid/BBDO got silver prize in the category "Social advertising" for video spot "Who do you sleep with?", shot by the request of Elena Pinchuk ANTIAIDS Foundation.
ANTIAIDS Foundation social spot has covered Golden Hammer with silver / Elena Pinchuk Foundation

 This campaign continues Foundation efforts on promotion of safe behavior model among youth. The spot "Who do you sleep with?" was created by advertising agency Provid/BBDO by the request of Elena Pinchuk ANTIAIDS Foundation and shot by production studio "Pack Shot Boy" (director Christian Lyngbye – Denmark, operator Nico Hovingh – Netherlands).

In 2006 Baltic Sea Advertising Festival Golden Hammer was conducted for the seventh time. On September, 21-22 in Jurmala, 961 entries from 16 countries met in a rough competition for the prize in 9 categories.

Two types of jury worked on the festival (Media and Creative). In opinion of organizers and participants – it was the strictest jury for the all history of Golden Hammer. By the end only 21 of possible 70 short-listed entries got the gold. Nevertheless, on the whole, Ukraine performed better than last year. Ukrainian advertisers brought home eight "medals" – one golden and seven silver ones. Not only quality of their works has been improved but the number of works has grown as well: in 2006 Ukraine applied with 152 entries comparing to 64 in 2005.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation on e-mail: P.Piminov@antiaids.org. Contact phone number: +38 (044) 490 4805.

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