Elena Pinchuk ANTIAIDS Foundation summarized the results of its annual project "Dreams Come True!", which was traditionally launched on December 1, World AIDS Day. On the eve of New Year and Christmas holidays 53 thousand people willing to help HIV-positive children visited the site mrii.in.ua and looked through almost half a million pages containing information about the children’s dreams and desires. Everyone had opportunity to choose a dream according to his budget and fulfill it by making a Christmas gift to a particular kid. 1 172 children from 23 regions of Ukraine received their gifts. All together in 2014 Ukrainians presented HIV-positive children with gifts in the total amount of 784 950 hryvnia. The project has grown even despite the fact that this year it was not able to reach the children from the Crimea and Sevastopol, but the children from Lugansk and Donetsk regions did not remain unnoticed owing to the active position of social workers from these regions.
For the first time more than 60 percent of gifts were purchased by the foundation and social workers on the spot, as patrons preferred to transfer money for their acquisition. Previously the majority of project participants endeavored to fully control the process of donation - from purchasing a gift to giving it to the child. This means that the level of trust to the project has grown significantly. A patron often fulfilled not one, but from three to six children's wishes.
The year 2014 has also become a record year for the rate of fulfilling children's wishes. By December 31, 99 percent of all requests for gifts had been reserved or paid. Previously, by the end of the year only half of wishes had been successfully fulfilled.
The number of children who receive gifts within the project "Dreams Come True!" has increased from 810 to 1,172 in the last four years. Furthermore, the level of children's dreams has become much worldlier - instead of smartphones and tablets one can more and more often find warm clothes or linen in the lists received from the regions. It makes the gifts more feasible, but requires more donators to be involved.
About the project
In 2011 the project "Dreams Come True!" was launched for the first time. This occasion united thousands of Ukrainians who collected New Year’s and Christmas gifts for HIV-positive children.
New Year’s wishes of 810 HIV-positive children, most of whom were preschoolers, were published on the website mrii.in.ua in 2011. 231 000 hryvnia were collected for them – mainly the donations from private individuals. Not only was the project supported by thousands of ordinary people, but also by the partners of the Foundation. Among them the bank "Credit Dnepr" and the Coca-Cola Company, ICTV channel and the "Kyivstar" company. All together in 2011 the site of the project was browsed by more than 70 000 unique visitors, and up to 8 000 people visited it on particular days. Many of them can be considered real leaders as they visited the site for more than 50 times in December 2011.
In 2012 – 1 024 HIV-positive children received their New Year's and Christmas gifts. 368 gifts estimated at 228 750 hryvnia were presented to children by social workers, the rest of them were acquired and sent to children by virtue of Ukrainians, who donated 403 660 hryvnia in December and January. The total budget of the project constituted 632 410 hryvnia. In 2012, during the project activity, more than 80 thousand unique visitors viewed the site mrii.in.ua and looked through almost 700,000 web pages. The majority of donators are young people from large cities. This can be proved not only by the geography of visits – Kiev, Kharkov, Dnepropetrovsk, Donetsk, Odessa, Zaporozhye, Lvov – but also by the fact that 14 per cent of visits to the site were made via mobile devices.
1 127 HIV-positive children received the gifts in 2013. In monetary terms the cost of gifts was 1 169 463 USD. In 2013 the "Kyivstar" company contributed 188 smartphones to advanced dreamers of this project.
Each year the project is supported in the information field by the site EX.ua.
For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, P.Piminov@antiaids.org.