12 May, 2018 02:46

A capsule collection of t-shirts zmist&forma

On May 11th, on the anniversary of the signing of the Istanbul Convention, Olena Pinchuk Foundation launches a capsule collection of t-shirts zmist&forma that combines the ideas of the "I Can!" and Fashion AID projects.
A capsule collection of t-shirts zmist&forma / Elena Pinchuk Foundation

The collection is based on the preamble and Article 3 of the Istanbul Convention, which emphasize the issues of gender equality in today's Ukraine and the world. The project has two components. The content is the value of a t-shirt, its ability to be more than just clothing, the ability to say, remind you of important things that affect everyone in everyday life. The shape – the t-shirt has its own special design that combines style and convenience, freedom of movement and no restrictions.

That is why the t-shirt which is the simplest and at the same time the necessary element of clothing, frees you from the need to choose between a convenient clothing and content. It combines zmist (freedom of expression) and forma(freedom of movement).

The full zmist&forma collection is on the site fashion-aid.in.ua.

Alina Romanchenko is the author of the collection. She is a participant of the Olena Pinchuk Foundation "I Can" project, a volunteer, a member of the Open University of Reforms (VUR) and Aiesec Antalya.

Istanbul Convention  The Council of Europe Convention on the prevention and combating violence against women and domestic violence. It was signed on May 11, 2011 in Istanbul. It is a revolutionary document and the first international legally binding act potentially open to any country in the world, which provides a comprehensive range of measures to prevent and counteract violence. The Convention recognizes violence against women as a violation of human rights and as a form of discrimination. It also establishes a clear link between the achievement of equality between women and men and the elimination of violence against women.

The "I Can!" project (ican.org.ua) is designed to enable women who became famous through their successful work in politics, business, fashion, social and charity projects to share their success stories and achievements and support young women who are just beginning their journey. The project is being implemented with the assistance of the Coca-Cola Foundation.

Fashion AID (fashion-aid.in.ua) is a social brand created by the Olena Pinchuk Foundation, which presents t-shirts with author's prints. This is the first charity online store in Ukraine, which provides an opportunity for anyone to contribute to the help of HIV-positive children and the fight against the HIV/AIDS epidemic in Ukraine. All raised funds are directed to help children living with HIV.

For detailed information, please, contact Pavel Piminov, Communications Director, Olena Pinchuk Foundation: +380 44 490 4805, P.Piminov@antiaids.org.

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