20 October, 2008 04:21

The Third World War broke out!

It is not a metaphor. Today AIDS declared a war against humanity. This war takes off thousands lives annually in Ukraine. That's why - "Everybody in the war against AIDS!", - leading Ukrainian designers appeal! On October, 20 they demonstrated at the catwalk of Ukrainian Fashion Week (UFW) the third social collection named AIDS Army Fashion in the context of the Fashion AID project dedicated to the fight against AIDS. 32 designers took part in the joint-project of Elena Pinchuk ANTIAIDS Foundation and UFW and created military-style items. Politicians, celebrities, sport stars and Olympic champions, TV presenters were mobilized for this social action by ANTIAIDS Foundation.
The Third World War broke out! / Elena Pinchuk Foundation

Catalogue and photo report from AIDS Army Fashion show is on fashion.antiaids.org.

Every day AIDS kills 8 Ukrainians. During two decades of AIDS epidemic more than 30 million people died of AIDS in the world. This figure is comparable with the human losses during each of the world wars. War against AIDS is the third world war - ANTIAIDS Foundation states together with fashion society. 32 designers created military-collection - AIDS Army Fashion - Julia Aisyna, Victor Anisimov, Anna Babenko, Pavel Baklagin/Anna Glubina, Svetlana Bevza, Kristina Bobkova, Anna Bublik, Olena Vorogbit/Tatyana Zemskova, Annette Görtz, Olena Golets, Viktoriya Gres, Olena Dats', Alexey Zalevskiy, Lena Ivanova, Irina Karavay, Oksana Karavanskaya, Olesya Kirichenko, Ilona Cootz, Liliya Litkovskaya, Larisa Lobanova, Marina Mulyar, Eduard Nasurov, Katerina Oksanitch, Liliya Poustovit, Ludmila Sedlyar/Viktoriya Chikulay, Serge Smolin, Anna Sosnovskaya, Andre TAN, Olga Gromova, Olga Zalutska, Tatyana Karambol/Abra Kadabra, Katya Pshechenko.

This project was designed to deliver a message that's why not only professional models were invited to participate. Opinion leaders, Olympic champions, celebrities and TV stars made their statement by stepping at the catwalk. Anna Bessonova, Inna Bogoslovskaya, Elena Bondarenko, Svetlana Volnova, Irina Gerashenko, Alina and Anna Zavalskiy (duet Alibi), Irena Kilchitskaya, Nataly Klichko, Yana Klochkova, Eugene Koshevoy, Julia Litvinenko, Nadegda Mejher, Nataly Mogilevskaya, Katya Osadchaya, Liliya Podkopaeva, Oksana Sokolova, Olga Symskaya, Vasya Frolova, Olga Kharlan, Elena Khomrovaya, Alina Shaternikova, Irina Usupova, Vlad Yama - all participants of the project joint their efforts against AIDS. They are not indifferent to the future of Ukraine and lives of HIV-positive Ukrainians. Their example can draw attention of millions Ukrainians to this problem.       

Elena Pinchuk, founder of the ANTIAIDS Foundation: "Military style of this project is not a game. War is at its height. And this defile is real military parade that heads to the battle. Celebrities, sportsmen and well-known politicians came for this parade well-armed: their powerful weapon is an influence at the society. They are listened to. It is very important to convert their popularity into saved lives".

Alexey Zalevskiy, designer, show producer: "Designers that took part in this project really care. We feel our social responsibility for our country. We try to change it using those resources we have access to. We speak fashion language about HIV/AIDS and hope to be heard. Our words and our works are our weapons in the war against AIDS. This war we must win".  

The catwalk was decorated with the art installation - ticking imitation of sea-mines that created atmosphere of alarm and danger. Sea-mines look like 3D model of human immunodeficiency virus.


.Фирменная упаковка презервативов, предоставленных ТМ VIZIT, - AIDS Army Fashion.

Charitable donations raised due to this project are planned to supply hospitals with mobile clinics for HIV-positive children. 

It is the third time when Elena Pinchuk ANTIAIDS Foundation presented social collection branded Fashion AID in the context of UFW.

History of the project:

In 2007 before the start of the project Elena Pinchuk, Founder of ANTIAIDS Foundation, met top Ukrainian designers to reveal them the scale of HIV/AIDS epidemic in Ukraine and its consequences for the thousands lives of Ukrainians. The story thrilled. As a result leaders of the fashion-society formed the core of the creative group which had represented social fashion show against AIDS for the third season.  

March, 2007. At the catwalk of UFW Elena Pinchuk ANTIAIDS Foundation presented social brand Fashion AID. At that time 30 designers united to claim their social position and created red attires dedicated to the fight against AIDS. That collection was sold on charitable auction organized by ANTIAIDS Foundation and raised 203 260 USD. These means were spent to support two families that fostered eight HIV-positive children. That was precedent for Ukraine, because orphans with HIV diagnosis have never been adopted before. To improve living conditions of these kids Foundation bought house and flat in Makeyevka for these foster families; the part of means directed to the project of financial support HIV-positive children by deposit account, to arrangement of the playground in Kiev orphanage "Berezka", to summer vacation of HIV-positive orphans from Odessa, Poltava, Kiev.

October, 2007. Fresh wind of the project Fashion AID: Ukrainian celebrities together with HIV-positive people stepped at the catwalk of UFW. For the first time in Ukrainian fashion history present Miss World 2006 - Tatyana Kucharova - took part at the defile. "HIV/AIDS is not a verdict. Live is going on! And the happiness is real!" - 38 designers claimed and presented wedding collection Love Fashion AID. It symbolized hope that lived in the thousands hearts of HIV-positive people. This collection broke the record of Ukrainian charitable auctions - 535 000 USD were raised during the biddings.  Funds were directed for the reconstruction works of Lavra clinic that is the basis of research activities and treatment of the most difficult HIV/AIDS cases in Ukraine. Intensive therapy unit of the clinic was equipped with the latest technics. Doctors got consumables necessary for equipment' functioning during the year and means of individual protection. But the most serious purchase was device necessary for HIV-positive people immunity status analysis (particularly CD-4 lymphocytes). And it is the first device in Ukraine which represent new generation of labware. Part of the sum was directed for the reconstruction of the Kiev maternity hospital where HIV-positive women stay.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation on e-mail: P.Piminov@antiaids.org. Contact phone number: +38 (044) 490 4805.

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