3 June, 2015 14:45

support of the rear

This campaign is a part of the Victor and Elena Pinchuk Medsanbat (health support battalion) project aimed at training military medics. Its main task will be to inform citizens about the rules of peaceful behavior in the context of potential outbreak of hostilities, shelling and contact with wounded people.
The site medsanbat.info placed the first social media advertising in support the civilian population in the rear of conflict / Elena Pinchuk Foundation

The Ukrainian TV presenter Alexander Pedan initiated an information campaign about the rules of safe behavior in territories with ongoing or potential hostilities.

The extension of the Medsanbat project addresses a necessity due to the significant number of casualties amongst the civilian population. Since the beginning of the conflict in the east of the country, these numbers are three times higher than those among military officers and volunteers. The goal of this information campaign is to provide people living in a combat zone with information that will help save their lives and protect their health and well-being.

Alexander Pedan took an initiative to help people residing in the combat zone. As a result, a series of public service announcements and informational materials for the "Medsanbat project: support of the rear" were developed by the Medsanbat project team. Foreign experts with significant experience working in armed conflict zones have also been engaged in review and preparation of campaign materials.

Alexander Pedan: "In January we visited the ATO zone and we observed the reactions of Mariupol citizens during explosions in their city. People were standing at the windows of their apartments and filmed the events on their mobile phones! Consequently, they put themselves at the highest risk and the majority of deaths and injuries in the east are caused by ignorance of the most basic, elementary safety rules. We want to change that!".

Olga Rudneva, the Medsanbat project Director: "Beginning in November 2014, the Victor and Elena Pinchuk Medsanbat project has contributed to the training of more than three thousand military medics who are currently saving human lives on the battlefield. Every tenth doctor received full equipment in accordance with NATO standards. We have made maximum effort to save every soldier who could be saved. Unfortunately, however, very often civilians in the ATO zone do not have access to basic healthcare services and they become victims of the armed conflict. We want to teach them the rules of survival. After all, forewarned is forearmed".

To date three 30-second videos have been prepared in both Ukrainian and Russian languages.

More information about the rules of safe behavior in the territories with ongoing hostilities, experts advice are available on the website of the Medsanbat project in the section of the "Medsanbat project: support of the rear" – www.medsanbat.info/civil.

For more detailed information on this initiative please contact Pavel Piminov, Communications Director of the Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, P.Piminov@antiaids.org.


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