It is considered to be the first large-scale informational campaign in Ukraine that covered all leading national TV channels and arranged by individuals on their initiative and with their funds. The campaign was launched in November 29th, 2003, on the World AIDS Day eve. On the initiative of ANTIAIDS Foundation this campaign united resources of the biggest Ukrainian commercial TV channels and facilitated the first social campaign in Ukraine. The main purpose of the informational campaign is to attract attention to HIV/AIDS problem, to dramatize the problem in consciousness of Ukrainian people as well as to change the attitude of people to the problem.

Two PSAs were produced in frames of first wave of the media campaign.

The first PSA "Zoom" (30"), was addressed to the rational people and based on the terrifying statistics: according to the WHO/UNAIDS estimations about 500 000 people in Ukraine live with HIV/AIDS that makes 1% of the population that is every hundred person of the country.

The second PSA "Child sing-song" (45"), is for emotional perceive. It shows the most precious and brightest moments of human life that AIDS can take away.

Every PSAs are followed up with the short experts comments (15") about ways of protection from contracting HIV.

The media budget accounts to $ 17 000. According to the experts estimation the cost of broadcasting exceeds $ 3 000 000.

The results of the campaign (GFK-Ukraine):
From November 2003 to May 2004 more than 10 millions people saw the PSAs. According to the media experts’ estimations more than 90% of a target audience saw the PSAs more than 3 times. The intensity of "Let’s stop AIDS" campaign was equal to the biggest media campaigns of the leading brands such as Nescafe or Procter&Gamble. The quantative research shows that more than 50% of the target audience at the age of 12-50 saw the "Let’s stop AIDS" PSAs at least ones.  60% of respondents influenced by the campaign have changed their attitude towards casual sexual contacts and condom use. 65% of the target audience influenced by the information treats HIV/AIDS as a real danger and threat for their relatives and themselves as well.