Continuing the tradition of cooperation with M1 channel, Elena Franchuk ANTIAIDS Foundation designed informational products targeting youth to broadcast on the 1st of December, the World AIDS Day.

Till midday, due to the channel maintenance works, the bumper “December the 1^st is the World AIDS Day” was broadcasting on the screen. Red ribbon, as symbol of the World AIDS Day, showed, up at the screen as well. As the broadcasting began, the next prompt appeared on the screen: “World AIDS Day on M1 channel*. *It is your life and there is no place for AIDS. Protect yourself”. This bumper replaced the usual one and was made in its traditional stylistic way.

All informational products broadcasted on the air of M1 channel during that day, can be divided into two types. The first one is a serious reference to the audience that contrasts with music-entertainment programs on the channel. It is intended to catch attention of the target audience, to induce it to think about AIDS. For example, the data displaying the pace of HIV epidemics worldwide. According to the WHO/UNAIDS experts more than 39,4 million people are living with HIV/AIDS worldwide, and every 10 seconds this number adds 1 more person. The second type of the informational materials is stylish video made in youth style. They are directed on the problem dramatization and on stimulation of safe behavior.

During the day specially prepared show business news concerning the World AIDS Day celebration was broadcasting. From 15.00 p.m. till 17.00 p.m. there was a program “Horoshow” on the air, devoted to the HIV/AIDS problem. Each spectator who called in studio and correctly answered the question about HIV/AIDS, received gifts with the channel symbols and ordered a song.