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01.12.2003 - 30.09.2004
| Best Sex: It's simple. Use a condom |
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| Media: | À3 posters and coasters for cafes, discos and night clubs, À2 posters to distribute through public organizations network | | Target audience: | clubbing youth aging from 14 to 23 | | Geography: | Kiev, Dnepropetrovsk, Donetsk, Luhansk, Odessa, Simseropol, Kherson, Zhytomyr, Rovno, Lvov, Uzhgorod, Chernovtsy, Khmelnitskiy |
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"Best Sex: It's simple. Use a condom" series speak the language of the most at risk population. This poster campaign was created with its audience in mind as it is emotional, interesting, funny and strikingly explicit.
The series of posters "Best Sex: It's simple. Use a condom" gained international recognition. The works provoked a huge response among Ukraine’s young people and strengthened their position by appearing in Lürzer's ARCHIVE, a collection of the best ideas from all over the world.
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| Project's materials: |
The Poster - Introduction to quick sex. From "Guide to best sex" ¹23 (pdf, 47,80 Kb) |
The Coaster - Introduction to quick sex. From "Guide to best sex" ¹23 (pdf, 25,61 Kb) |
The Poster - Introduction to extreme sex. From "Guide to best sex" ¹17 (pdf, 57,85 Kb) |
The Coaster - Introduction to extreme sex. From "Guide to best sex" ¹17 (pdf, 35,85 Kb) |
The Poster - Introduction to experimental sex. From "Guide to best sex" ¹12 (pdf, 56,61 Kb) |
The Coaster - Introduction to experimental sex. From "Guide to best sex" ¹12 (pdf, 34,45 Kb) |
The Poster - To use the condom is easier than to read this sign (pdf, 41,74 Kb) |
The Poster – The thickness of the condom is the line between you and AIDS (pdf, 41,82 Kb) |
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