On 1st of December 2005 new safe sex media campaign of ANTIAIDS Foundation, dedicated to safe sex promotion, started on the national TV. The campaign was dated for World AIDS Day and continues Foundation efforts on promotion of safe behavior model among youth. The target group of the campaign is youth, the most vulnerable part of the population.

Elena Franchuk, founder of ANTIAIDS Foundation: “On the official data, every day in Ukraine 30 more people discover that they are HIV infected. But the real quantity is a few times more. In majority among newly infected, are young people in their twenties and every third person gets infected due to unprotected sex. Most of these cases could be prevented. I had this in mind when I established the Foundation two years ago, and I kept the same idea in mind when we worked on the new campaign”.

New spots of Foundation – “Who do you sleep with” and “Accident or Rule” - will be on air at the national TV channels starting from December 1^st, the World AIDS Day.  Each spot is a separate story, but they have common message: a condom can protect you from getting HIV. Leading experts of World Health Organization, UNAIDS and UNFPA declared on the XV International conference on AIDS: “… A condom is the only one, the most effective and available mean of protection from HIV transmission. … Condoms are key enabler of preventive measures and will remain them for many years”.

Simultaneously with the, 400 thousand of condom packs, with the telephone number of hotline on HIV/AIDS – 8 800 500 4510, will appear on sale. The main project target is to provide additional communication channel for sexually active youth, which is target group for informational campaign. This is project of ANTIAIDS Foundation and TM “Contex”.