|
|
One of the main directions of the Foundation work - is conducting awareness campaigns in media.
The priority task formulated in the beginning of the Foundation work was to change attitude of Ukrainians towards HIV/AIDS. The main message of the first wave of our media campaign was: HIV/AIDS concerns everybody. The campaign was launched in November, 2003 and targeted at general population. In 2004 the series of campaigns aimed to reach different target groups were developed and launched in media. The main priority group was young people. 2005 was the year when we started our Safe Sex campaign on TV, which consisted of two PSAs. "Walking little man" stepped on TV screens to prevent drug use in 2006. One of the biggest public and media events was charitable concert of Sir Elton John in Kiev in June, 2007 organized to attract attention of Ukrainians towards HIV/AIDS. The concert was conducted in frames of the new campaign "On the edge". |
|
|
03.10.2010
|
 On October, 3 Bill Clinton - the 42nd President of the USA and the current humanitarian leader visited Kiev on invitation of Elena Pinchuk ANTIAIDS Foundation. He delivered a speech devoted to the fight against AIDS at Mykhailivska square in frames of the "Battle for the Future" event. He was supported by the famous Ukrainian celebrities - Ani Lorak, Irina Bilyk, Aleksandr Ponomaryov, Jamala, Tina Karol, Natalya Mogilevskaya and Star Factory - 3 participants. This event was live broadcasted by the Noviy Channel. The pictures from this event can be found at our site. Live TV programm before the presidential speech: Episode 1 - AIDS in Ukraine: intro
Episode 2 - Rapid testing
Episode 3 - Substitution Therapy
Episode 4 - Mentoring for doctors
Episode 5 - Life story: before and after |
|
|
|
|
|
|
|
14.04.2011
|
 The main idea of the TVC is based on motivating clients of the largest Ukrainian restaurant network Kozyrna Karta to express their individuality. In order to do that they were offered a catalog from which they could choose and order creative t-shirts on the theme of Safe Sex, that would reflect their own life principles. They could also create their own t-shirts that would remind young people about the necessity to protect themselves from HIV/AIDS. This t-shirt collection which was created by Elena Pinchuk ANTIAIDS Foundation and Kozyrna Karta restaurant network was named "We are, what we are put on!". Any t-shirt was available for sale right in one of the Kozyrna Karta restaurants or on the website www.fashion-aid.in.ua. All the funds raised were used to purchase materials required for the safe handling of blood - something that Ukrainian hospitals are in a real need of. |
|
|
|
|
|
|
|
07.12.2009
| Media: | ICTV, Novy, STB, Ì1, QTV | | Target audience: | population at the age of 14-25 years | | Versions of the PSA's: | 40'' |
|
 New social Chain PSA of Elena Franchuk ANTIAIDS Foundation presented on December,6 2009 on Novy TV channel during gala-concert of the most popular TV show of this season - "Star factory 3". The same day and the same show the special song was aired live. It was performed by Factory' participants and a guest of the Star' house - HIV-positive young man. By ANTIAIDS Foundation' request he was staying at the Star House together with its inhabitants. Chain PSA and presence of a special guest inspired project' participants and music producer of "Star Factory 3" Konstantyn Meladze to create and perform a single. Chain PSA can be downloaded here. Photo report from the concert is here. Audio and video can be downloaded here. |
|
|
|
|
|
|
|
18.05.2009
| Media: | ICTV, Novy, STB, M1, Odessa Satellite Channel, Kiev City Subway | | Target audience: | women at the age of 15-30 years | | Versions of the PSA's: | 30'', 20" |
|
 On May, 17 2009, at the International Candlelight Memorial Day Elena Franchuk ANTIAIDS Foundation has launched new wave of media campaign. It aims to remind about safe and simple protective mean against HIV/AIDS - condom. It is 16th social PSA produced by the ANTIAIDS Foundation that appeared on the air of national TV channels since the foundation was established in 2003. According to the expert estimations, total media budget of the foundation' campaigns in media exceeded 50 million USD (in real market prices). |
|
|
|
|
|
|
|
13.09.2008
| Media: | ICTV, Novy, STB, M1 | | Target audience: | women at the age of 15-30 years | | Versions of the PSA's: | 20'', 2 x 30'' |
|
|
|
|
20.06.2008
| Media: | national TV channels - ICTV, Novy, STB, M1 | | Target audience: | population at the age of 14-25 years | | Versions of the PSA's: | 30'' |
|
|
|
|
28.11.2007
| Media: | set of three pocket calendars, special designed pack for the Contex & Durex condoms, A2 posters, information flyers DL, mobile's stickers | | Target audience: | students of 11 Kiev's institutes |
|
 To be prevented is to be protected. Elena Franchuk ANTIAIDS Foundation and student parliaments of Kiev Universities two years in a row strive for Kiev students’ protection. If last year only three Universities took part in the student project, in 2007 year already eleven Universities conducted HIV testing, put up posters with the social advertising, disseminated informative flayers, pocket calendars, bangles, stickers for cell phones and even condoms in the “antiaids design” wrapping. Students of Institute of International Relationships named after T. Shevchenko (IIR) were the most enthusiastic – they invited for the meeting not only experts, but presenters of the M1 Channel, and one more – they got from the ANTIAIDS Foundation a customized packages for condoms. Altogether there were more than 16 thousands participants of the action devoted to the World AIDS Day. |
|
|
|
|
|
|
|
16.06.2007
|
 On June, 16 in the context of the informative and educational program “On The Edge” the world-famous composer and singer Sir Elton John gave the free charitable concert organized by ANTIAIDS Foundation. It took place on Maidan Nezalejnosti and broadcasted live on the “New Channel”. There was TV marathon on the channel before the concert. Ukrainian celebrities took part in it and demonstrated their active social position in the fight against AIDS. “New Channel” with Elena Franchuk ANTIAIDS Foundation and Elton John AIDS Foundation assistance told to the TV audience about HIV/AIDS threat and its terrible consequences through the movie-stories of HIV-positive people and films devoted to the HIV/AIDS epidemic spreading in Ukraine. |
|
|
|
|
|
|
|
23.05.2007
| Media: | national TV channels - ICTV, Novy, STB, M1 | | Target audience: | general population at the age of 14-45 years | | Versions of the PSA's: | 30'' | | BTL: | action during the Elton John concert |
|
 In May, 2007 ANTIAIDS Foundation launched the new scale informative and educational program “On The Edge” on national TV channels. This campaign is an attempt to say every Ukrainian that he is able to stop the epidemic carrying about own safety and protection.
In the context of this campaign world-famous composer and singer Sir Elton John gave the free charitable concert on June, 16 in Kiev. The concert took place on Maidan Nezalejnosty and broadcasted live on the “New Channel”. Over 200 000 people came out to see the grandiose show that day.
|
|
|
|
|
|
|
|
02.12.2006
|
 The students of Kiev-Mogila Academy and National Aviation University marked the World AIDS day with great dispatch. During the event "Get tested in your University", organized by the Youth Center "Socium XXI", many of them detected their HIV status. Everyone, who passed the test, got funny souvenirs from the Elena Franchuk ANTIAIDS Foundation – trade pocket calendars and a condom in stylish "ANTIAIDS" packing. The photo exhibition, prepared by ANTIAIDS Foundation was exhibited for the whole day in both Universities. It was dedicated to HIV positive children and children with AIDS from the Makeyevka’s specialized orphanage. The students raised 176 USD for seven children, who had been taken from the orphanage in two foster families. ANTIAIDS Foundation has doubled this sum and sent it to the foster families to buy the most needed things. |
|
|
|
|
|
|
|
01.12.2006
| Media: | set of three pocket calendars, special designed pack for the "Contex" condoms, doll Vasilisa | | Target audience: | students of Institute of International Relationshipd named after T. Shevchenko |
|
 What is safe sex about? What is the truth and what is the lie in common view to HIV/AIDS? What do the students think about that? On December 1, 2006, on World AIDS Day, students of Institute of International Relationship named after T. Shevchenko talked about all that with the newsmakers of the youth musical TV channel M1, Vasya Frolova and Dmitriy Shepelev. This meeting, initiated by students themselves and Charity Department of the University, Youth UNESCO Foundation and Elena Franchuk ANTIAIDS Foundation, demonstrated how to talk about serious things with humor and drive. It works much better than mournful lectures! |
|
|
|
|
|
|
|
28.07.2006
| Media: | ICTV, Novy, STB, Ì1, 11 channel (regional) | | Target audience: | general population (age 14-45 years old) | | Versions of the PSA's: | 20" |
|
 Why don't cartoon men have AIDS? Because they are just "actors" of the new social TV spot of Elena Franchuk "ANTIAIDS" Foundation. In the real life, injecting drug usage is the shortest way to AIDS. New informational campaign of "ANTIAIDS" Foundation is about it. The campaign, directed to the prophylaxis of the new cases of HIV via drug use, started on the national and regional TV channels in July 17, 2006. |
|
|
|
|
|
|
|
|
|
|
01.12.2005
| Media: | national TV channels - Inter, ICTV, Novy channel, STB, Ì1 | | Target audience: | women aging from 15 to 30, men aging from 15 to 30 | | Versions of the PSA's: | 30", 15" |
|
 On 1st of December 2005 new safe sex media campaign of ANTIAIDS Foundation, dedicated to safe sex promotion, started on the national TV. The campaign was dated for World AIDS Day and continues Foundation efforts on promotion of safe behavior model among youth. The target group of the campaign is youth, the most vulnerable part of the population. |
|
|
|
|
|
|
|
11.04.2005
| Media: | national TV channels - Inter, ICTV, Novy channel, STB, Ì1 | | Target audience: | general population (age 14-45 years old) | | Versions of the PSA's: | 30" |
|
 On April 11th, 2005 ANTIAIDS Foundation have launched on the national television media campaign to support people living with HIV/AIDS. Discrimination and rights violation, rejection and fear – this is what usually get those who is seeking for our understanding and support. The primary aim of the campaign created by ANTIAIDS Foundation is to change the emotional background in attitude towards people, living with HIV/AIDS. The campaign is developed in cooperation with All-Ukrainian Network of people living with HIV. |
|
|
|
|
|
|
|
16.07.2004 - 30.09.2004
| Media: | national TV channels - Inter, STB, ICTV, Novy channel and M1 | | Target audience: | women aging from 15 to 30, general population aging from 14 to 45 | | Versions of the PSA's: | 30", 20" |
|
 On July, 16th, 2004 XV international conference on AIDS in Thailand was closed. After the end of the conference, WHO, UNAIDS and UNFPA have made the position statement as for the critical necessity to intensify promotion of the condom use and improving access to condoms. The same day the leading national TV channels of Ukraine: Inter, ICTV, Novy channel, STB and M1 launched the second wave of media campaign “Let’s stop AIDS!”. The campaign developed by Elena Franchuk ANTIAIDS Foundation, is directed on safe sex promotion among youth. |
|
|
|
|
|
|
|
01.12.2003 - 30.09.2004
| Media: | À3 posters and coasters for cafes, discos and night clubs, À2 posters to distribute through public organizations network | | Target audience: | clubbing youth aging from 14 to 23 | | Geography: | Kiev, Dnepropetrovsk, Donetsk, Luhansk, Odessa, Simseropol, Kherson, Zhytomyr, Rovno, Lvov, Uzhgorod, Chernovtsy, Khmelnitskiy |
|
 "Best Sex: It's simple. Use a condom" series speak the language of the most at risk population. This poster campaign was created with its audience in mind as it is emotional, interesting, funny and strikingly explicit.
The series of posters "Best Sex: It's simple. Use a condom" gained international recognition. The works provoked a huge response among Ukraine’s young people and strengthened their position by appearing in Lürzer's ARCHIVE, a collection of the best ideas from all over the world. |
|
|
|
|
|
|
|
01.08.2004 - 31.08.2004
| Media: | accommodation seats, coupe or SV wagons, wagons of high-speed trains in south direction | | Target audience: | people on vacation traveling to south by “Ukrzaliynitsa” trains |
|
 What can be better than vacation! Only safe vacation! The vacation you will return from rested and healthy. To tell the travelers how to avoid contracting HIV during summer holidays is the main purpose of the ANTIAIDS Foundation “Safe vacation” project, launched in August, 2004 in partnership with the State Railway Administration Ukrzaliznytsa. |
|
|
|
|
|
|
|
01.12.2004
| Media: | M1 channel | | Target audience: | youth aging from 12 to 17 |
|
 Continuing the tradition of cooperation with M1 channel, Elena Franchuk ANTIAIDS Foundation designed informational products targeting youth to broadcast on the 1st of December, the World AIDS Day. |
|
|
|
|
|
|
|
16.05.2004
| Media: | M1 channel | | Target audience: | youth aging from 12 to 17 |
|
 May 16th is the International Candle Light Memorial Day. This day the ANTIAIDS Foundation aspires not only to recollect those who passed away, but also to make something real to protect the alive. On May 16, the joint informational project of the ANTIAIDS Foundation and M1 TV-channel takes its start, which is targeted at most vulnerable part of our society -- the youth. The principle idea of the project is the attempt to start conversation with youth on “their language”. The goal of the project is to remind them about the victims of the epidemics and give them a motive to think of their future. |
|
|
|
|
|
|
|
29.11.2003 - 16.05.2004
| Media: | national TV channels - 1+1, Inter, ICTV, Novy channel, STB, Ì1 | | Target audience: | general population (age 14-45 years old) | | Versions of the PSA's: | 30" + 15", 45" + 15" |
|
 It is considered to be the first large-scale informational campaign in Ukraine that covered all leading national TV channels and arranged by individuals on their initiative and with their funds.
The campaign was launched in November 29th, 2003, on the World AIDS Day eve. On the initiative of ANTIAIDS Foundation this campaign united resources of the biggest Ukrainian commercial TV channels and facilitated the first social campaign in Ukraine. The main purpose of the informational campaign is to attract attention to HIV/AIDS problem, to dramatize the problem in consciousness of Ukrainian people as well as to change the attitude of people to the problem. |
|
|
|
|
|
|
|
|
